Google hase just opened its first store within another store in the UK. The store is located inside a PC World store. Google is going to be leasing small parts of PC World’s stores to promote Chromebooks and ChromeOS.

These spaces are called “Chromezone”. Similar to the Apple spaces you find at Best Buy. This space gives potential customers a chance to see what a Chromebook looks like.

Google’s sales stats support this step, since 90% of sales from the Chromezone are to people who bought in store and not online.