eReader Christmas ahead
According to the New York Times this is going to be the “tipping point” holiday season for e-book readers. This is because it’s the first season that e-readers are going to be widely available for under $150 (even for under $100 in some cases). Thus a lot more e-books are going to be sold to read on those e-readers.
The NYT suggests that over ten million e-book readers will be in circulation by the end of 2010.
About 10% of adults plan to give an e-reader as a gift this year whereas last year that numbar was only 4%.
However the growing number of e-book readers may caus confusion to consumers.
While e-book readers are going to be a popular holiday gift, it appears iPads may not. Some analysts are predicting Apple may miss estimates of 6 million devices sold in the fourth quarter due to consumers cutting back spending or going with other devices instead.
It’s just that the even cheapest iPad costs several times as much as most e-book readers. So fewer people will be giving one for Christmas.



